Ginocchio es analista de Deutsche Bank.

- “I believe in a dedicated marketing budget to project the importance of the brand in local market, which is now more important than ever due the multi-media portfolio that new enterprises manage”.

- “U.S. newspaper industry only captures about one fitfth of the monthly page views that Yahoo! generates, and only about half of what Google registers. I believe every individual consumer would benefit by using the newspaper`s content many times a week, and yet many do noto, so my view is that newspapers are leaving a lot of ad impressions on the table”.

- “In the Web era, I think journalists will need to be more tuned in to their audience. Soon every journalist will have their own blast e-mail list and repurposed beat-branded Web site. To effectively “compete” in the news marketplace, they will have to understand what their audience wants and is willing to pay for with their time and attention. If only a small audience exists for a particular beat, perhaps that beat will be “outsourced” to a citizen journalist. If news enterprises fully and efficiently engage their community via superior news, local information and services”.

- “Local feet on the street” should be an advantage over most pure online companies. The news enterprises ability to cover the high cost of sales via the print product, should over time allow news enterprises`to penetrate the local ad base with its online, mobile and other (lower priced) niche products”.

- “We’ve seen two watershed events in this regard in the last year –Hearst outsourcingits printing presses in San Francisco, and the Chicago Sun-Times outsourcing of distribution to the Chicago Tribune. I think we’ll see more of this kind of thing over the next few years. I continue to be surprised by newspapers that want to hang onto their physical production and distribution assets”.

La NAA (Newspaper Association of America) le preguntó a 22 expertos (analistas, futuristas, académicos, etc) sus  perspectivas sobre el futuro de los periódicos. Escriben  Andrew Nachison (IFOCOS); Juan Giner y Juan Senor (Innovation) y Paul Saffo, entre otros.

Lo estoy leyendo todavía. En un próximo post resaltaré los párrafos más interesantes.

Documento completo: http://www.naa.org/blog/futureofnewspapers/Future_of_Newspapers_blog.pdf
 

December 3, 2007 By CATE DOTYAfter a decade of watching newspapers and rival wire services shrink, The Associated Press, the 161-year-old news cooperative, is refitting itself to handle the 24-hour news cycle it helped create.“You have to adjust to the marketplace,” said Jim Kennedy, The A.P.’s vice president for strategic planning. “The new generation of consumers has completely different habits.”

To feed those habits and manage the news cycle more efficiently, The A.P. will change the way it files, edits and distributes stories, opening at least four regional editing hubs as part of a plan it calls AP2.0.

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Hola a quien esté por ahí, leyendo este blog.

Es la tercera vez que empiezo un blog. Por diversos motivos, los abandoné.

Espero esta vez tener mayor constancia que en ocasiones anteriores.

Aquí no encontrarán las últimas noticias sobre los medios de comunicación. Tampoco utilizaré este espacio para dar rumores sobre el ámbito periodístico. Ni para hablar con la soberbia que suele caracterizar a muchos blogs de este tipo.

Tan sólo pondré links a cosas interesantes que encuentre por ahí y e intentaré hacer algunas reflexiones sobre este mundo de los medios, Internet, los negocios, el periodismo digital, entre otras cosas.

Salute,