Ginocchio es analista de Deutsche Bank.

- “I believe in a dedicated marketing budget to project the importance of the brand in local market, which is now more important than ever due the multi-media portfolio that new enterprises manage”.

- “U.S. newspaper industry only captures about one fitfth of the monthly page views that Yahoo! generates, and only about half of what Google registers. I believe every individual consumer would benefit by using the newspaper`s content many times a week, and yet many do noto, so my view is that newspapers are leaving a lot of ad impressions on the table”.

- “In the Web era, I think journalists will need to be more tuned in to their audience. Soon every journalist will have their own blast e-mail list and repurposed beat-branded Web site. To effectively “compete” in the news marketplace, they will have to understand what their audience wants and is willing to pay for with their time and attention. If only a small audience exists for a particular beat, perhaps that beat will be “outsourced” to a citizen journalist. If news enterprises fully and efficiently engage their community via superior news, local information and services”.

- “Local feet on the street” should be an advantage over most pure online companies. The news enterprises ability to cover the high cost of sales via the print product, should over time allow news enterprises`to penetrate the local ad base with its online, mobile and other (lower priced) niche products”.

- “We’ve seen two watershed events in this regard in the last year –Hearst outsourcingits printing presses in San Francisco, and the Chicago Sun-Times outsourcing of distribution to the Chicago Tribune. I think we’ll see more of this kind of thing over the next few years. I continue to be surprised by newspapers that want to hang onto their physical production and distribution assets”.